Actor Michael B Jordan to rename J'Ouvert rum after Nicki Minaj criticism

“Other examples involving Kim Kardashian renaming her shapewear from Kimono to Skims, the Washington Redskins NFL team changing their name and the founders of The Mahjong Line apologising for cultural appropriation all reinforce this – and collectively demonstrate the need for brands to embed thinking around this at the beginning of, as well as throughout, the creative process.”

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